Effective Date: February 22, 2022
If you have questions about data protection, or if you have any requests for resolving issues with your personal data, we encourage you to primarily contact us through the support features within each Wharf Street Studios game, so we can reply to you more quickly. Alternatively, you may contact:
Name of the controller: Wharf Street Studios
Address: Level 39, One Canada Square, Canary Wharf, London E14 5AB
The Data we collect
The categories of personal data we collect depend on the Services you use, and the requirements of applicable law.
Data you provide us directly.
Data you provide us automatically.
WHY DO WE COLLECT YOUR DATA
We use your data for a variety of business purposes, such as:
To make the Service work.
To perform the contract, we process data necessary to
To make the Service more suitable for our players.
To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to
To show personalized advertisements.
To show you personalized advertisements in the Service and elsewhere (including email) we have a legitimate interest to process necessary data to
For information on how to opt-out from personalized advertisements, see section 'Your Rights and Options' below.
To keep the Service safe and fair.
Ensuring a level playing field in the Service is a top priority for us. For more information on our acceptable use policy; Wharf Street Studios Terms of Service. In order to keep the Service and its social features safe and fair, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to
To analyze, profile, and segment.
In all of the above cases and purposes, we may analyze, profile and segment all collected data.
With your consent.
With your consent, we may process your data for additional purposes.
WHO CAN SEE YOUR DATA
Apart from Wharf Street Studios, your data can be accessed by others in the following situations:
Other players and users.
Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities and read the messages you have posted.
Our service providers.
Wharf Street Studios has vendors who help us to provide the Service. These vendors process your data only at and according to Wharf Street Studios's instructions to provide the Service, and perform tasks such as hosting, player support, advertising, analytics and fraud prevention.
Other companies and public authorities.
In order to verify payments (with payment providers such as Paypal) and combat fraud and illegal activity, we may process and disclose data with other companies and organizations and provide it to public authorities in response to lawful requests. We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.
Advertising and Social Media partners.
The Service includes features from our partners, such as social media interaction tools, functionalities through application programming interfaces (APIs) or software development kits (SDKs) and in-game advertising.
If you wish to limit behaviourally targeted advertising, you can do so by limiting ad tracking in your device settings. Please note that opt-outs are specific to each browser and device and it may take a little bit of time before your opt-out will take effect.
For mobile advertising in apps, you can reset your Advertising Identifier and depending on your device, select to opt out of interest-based ads (Android) or turn on the Limit Ad Tracking setting (iOS).
For display advertising on the Web, you can also adjust your browser settings to limit certain tracking by means of cookies, and by visiting the following sites:http://www.aboutads.info/choices and http://www.youronlinechoices.eu/
We also use partners to perform services for us as processors, such as Branch for attribution. These partners do not use your data for additional purposes and your opt-outs can also affect these partners.
These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.
These partners may access data regarding your activities and your device (such as your IP address, mobile identifiers, page(s) visited, location, time of day). We may also combine and share data we have collected about you with third-party advertising partners. These advertising partners may use this data (and similar data collected from other services) for purposes of delivering targeted advertisements to you when you visit third-party services within their networks. These partners may operate under their own privacy policies. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.” If you prefer not to share your personal data with third-party advertising partners, you may follow the instructions in “Your Rights and Options” below.
INTERNATIONAL DATA TRANSFERS
YOUR RIGHTS AND OPTIONS
Opt out of marketing emails and other direct marketing.
We may send you push notifications through our mobile applications. You may at any time opt-out from receiving these types of communications by changing the settings on your mobile device.
Opt-out of targeted advertising.
You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and turning off “Allow Apps to Request to Track” or selecting 'Limit Ad Tracking' (Apple iOS) or 'Opt-out of Interest Based Ads' (Android). For more information, see also: Wharf Street Studios.com/en/partner-opt-out. You can also opt out from personalized in-game offers through the options provided in the game settings (where applicable).
Access the personal data we hold about you.
If you request, we will provide you a copy of your personal data in an electronic format.
Your other rights.
You also have the right to correct your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. You can always withdraw your consent.
We will respond to all requests within a reasonable timeframe. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, you may also contact your local data protection authority within the European Economic Area, Switzerland or UK for unresolved complaints.
If you wish to exercise any of your data subject rights described above, please use the support options described in “Contact Us” above. We will respond to all requests in accordance with applicable laws. To protect your privacy, we may also take additional steps to verify your identity before fulfilling your request, such as by requesting you provide us a purchase receipt or other account information, asking you to link your email address with your game account (for example through Wharf Street Studios ID), or asking you to answer questions regarding your activities on our Services. Once you have verified your identity, you may also designate an authorized agent to exercise your rights on your behalf by providing the agent's contact information to our customer support staff, as required by applicable law. You have the right not to receive discriminatory treatment as a result of your exercise of these rights.
COOKIES AND SIMILAR TECHNOLOGIES
We and our partners collect and store information about users' interactions with unaffiliated websites and applications that use our technologies, including cookies and similar tracking technologies. This allows us to infer the presence of a common user or household behind multiple devices or browsers, for instance, and then link those browsers and devices into a device graph. We do so in order to
You can disable cookies in your browser settings, but some parts of the Service may then not function properly.
COOKIES AND SIMILAR TECHNOLOGIES
In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical and physical security measures to protect your data from unauthorized access or against loss, misuse or alteration.
We retain your data for as long as your account is active or as needed to provide you the Service. We may for example periodically de-identify unused game accounts, and we may regularly review and de-identify unnecessary data. Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.
Protecting children’s privacy online is very important to us. Generally, our Services are not directed to children under 13 (or other age as required by local law), and the Services do not knowingly collect personal data from children, except as described in the following paragraph. For games that are not directed at children but nonetheless may appeal to them, we take additional steps to limit access to these Services based on the player's age. For these Services, when a player indicates they are under 13 (or the applicable age in their territory), we will limit their access to certain features, such as social media and chat features, as well as certain types of notification alerts. We also limit the processing of personal data to only what is necessary to support the internal operations of our Services.
Please note that for some of our Services we may use a higher age limit (such as 16) than described in the above two paragraphs. We do this to provide a safe game experience for our players and to protect Young Players.
If you are a parent or guardian and wish to review personal data collected from your child, or have that information modified or deleted, you may contact us as described above. If we become aware that a child has provided us with personal data contrary to the above, we will delete any personal data we have collected, unless we have a legal obligation to keep it, and terminate the child's account and/or revert them to the underage experience, as applicable.